dimanche 7 mars 2010

Blog Alert for The Unofficial Apple Weblog (TUAW), Mar 6, 2010

New Posts to The Unofficial Apple Weblog (TUAW) on Mar 6, 2010:

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1) Analyst: Apple will sell 35m iPhones next year, with or without Verizon
http://www.tuaw.com/2010/03/06/analyst-apple-will-sell-35m-iphones-next-year-with-or-without/

Filed under: Apple, iPhoneOne of the questions that always seems to come up during our TUAW Talkcast and TUAW TV Live sessions is "When do you think Verizon Wireless is going to get the iPhone?" According to recent comments from Merrill Lynch analyst Scott Craig, the answer to that question is irrelevant to Apple.

Craig anticipates that Apple could sell 33 million iPhones in 2010, and that number would rise to 35 million in 2011 even without a second U.S. carrier. However, the upside to Apple in selecting a second U.S. carrier -- possibly Verizon Wireless -- is that the number of 2011 sales could rise to as high as 55 million.

Other Wall Street analysts believe that Apple's decision to stick by AT&T for the iPad indicates a vote of confidence for the carrier, with analysts at Credit Suisse even going so far as to say that there's a 75% chance that AT&T will keep iPhone exclusivity [...]

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2) Mac 101: Going Commando with Command-key shortcuts in Mac OS X
http://www.tuaw.com/2010/03/06/mac-101-going-commando-with-command-key-shortcuts-in-mac-os-x/

Filed under: Switchers, Productivity, Mac 101One of the adjustments those new to the Mac need to make is to familiarize themselves with the Command key. Although I switch hit and use Windows at work and a Mac when I'm not working, I've always preferred it over Control. Its proximity next to the space bar allows me to use my thumb, as opposed to my pinky finger with the Control key, for keyboard shortcuts. I find it particularly faster for copying and pasting.
The clover-looking key (it's actually an infinite loop), which had always been accompanied by an Apple logo until recently, sometimes behaves in ways similar to the Control key in the Windows world. At other times, however, it doesn't. Whether you're a recent Mac switcher or a seasoned Mac user, here are some shortcuts using the Command key to help you speed your way through tasks.

Safari

In Safari and Firefox, right-clicking on [...]

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3) Apple patent filings detail methods of keeping your devices cool
http://www.tuaw.com/2010/03/06/apple-patent-filings-detail-methods-of-keeping-your-devices-cool/

Filed under: AppleApple is a pretty innovative company, and here at TUAW we receive a lot of tips about new patents that have been filed by the company. While not all of the patents make it into products, Apple is assiduous about filing for patent protection on their intellectual property.

This week featured 4 patent applications from Apple that are all about keeping your devices cool. The first, titled "Methods and Apparatus for Cooling Electronic Devices Using Flow Sensors," talks about using tiny sensors to determine the air velocity in a device and then adjusting fan speeds and/or computing power to keep the device cool.

The second application seems so obvious it's surprising nobody has filed it before. Titled "Methods and Apparatus for Cooling Electronic Devices Through User Interfaces," the patent filing describes how to use input/output ports (FireWire, USB, and Ethernet) to [...]

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4) ChangeWave: 27% of e-reader buyers wish they'd waited for the iPad
http://www.tuaw.com/2010/03/06/report-27-of-e-reader-buyers-wish-theyd-waited-for-the-ipad/

Filed under: Hardware, Retail, Surveys and Polls, iPad
Some positive news for the iPad: ChangeWave Research says when they surveyed people who already have an e-reader, 27% wish they had waited for an iPad. Now, if someone can work out a Kindle/iPad trade-in program, there's bound to be some money in it.

The survey included 3,171 consumers; it also indicates that for people planning on buying an e-reader in the next 90 days, 40% said they will buy an iPad for that purpose. 48% of those surveyed said they would buy a Kindle, 6% would opt for the Barnes & Noble Nook. Only 1 percent were interested in a Sony Reader.

That kind of dramatic shift in the market is likely to be disruptive if the numbers hold up. The iPad is unlike any device offered to consumers (except for its popular little siblings the iPhone and iPod touch), and usually getting people to buy something new can be tough [...]

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5) Apple's video advertising options detailed in patent application
http://www.tuaw.com/2010/03/06/apples-video-advertising-options-detailed-in-patent-application/

Filed under: Multimedia, Rumors, One More Thing, iPhone, Apple TV, iPad
In the battle of the network superstars between free-to-stream, ad-supported video (the Hulu model) and pay-per-show, ad-free TV (the iTunes model), there's been a big missing piece: how to monetize shows and sell ads for content that's downloaded and played on mobile devices like the iPad? Obviously, it's a better deal for the user if they can watch at will, without having to maintain network connectivity on the go (to say nothing of the streaming quality, or lack thereof, when connected over 3G), but making sure they see the ads in the content -- and reporting back to advertisers who want to know who watched what -- is much more challenging for anywhere, anytime viewers.
Wherever there's trouble, they're there on the double: the Bloodhound Gang known as Apple's engineering team has a patent application that may [...]

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6) Aqua scrollbar art
http://www.tuaw.com/2010/03/06/aqua-scrollbar-art/

Filed under: Cult of Mac, Apple, Developer
I love these bits of art by Anders Clauson featuring iconography from the old Aqua OS X interface -- obviously it's not a straight representation of the actual interface, but instead, it's kind of a weird deconstruction of the scrollbars. There's one that's just a random desktop screenshot, and another that shows the interface actually opened up in a Photoshop document. The overall effect is that the artist isn't just showing off the parts of the UI, he's also deconstructing the actual process of creating and using a UI as well. Good stuff.

It's also interesting to me to think that with the coming of the iPad, we may be seeing the end of interface widgets like this. When all you have is a touchscreen and gestures, you don't really need to deal with buttons and widgets -- if you want to close a window, just swipe it to the side, or to expand [...]

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7) Rumor: Best Buy sticks Core i7 logo on MacBook Pro page
http://www.tuaw.com/2010/03/06/rumor-best-buy-sticks-core-i7-logo-on-macbook-pro-page/

Filed under: Rumors, Macbook ProWhen you're waiting so intently for something you know is just around the corner, even the slightest sign of a hint at the new arrival is worth a bit of excitement.

Today's moment of thrill (which is almost certainly just a website error, but you never know), courtesy of tipster Zach, is the appearance of a Core i7 badge on the Best Buy page for the 2.53Ghz 15" MacBook Pro. Other models are still showing the correct (as of this moment) Core 2 Duo badge, so there you go.

digg_url = 'http://www.tuaw.com/2010/03/06/rumor-best-buy-sticks-core-i7-logo-on-macbook-pro-page/';

tweetmeme_url = 'http://www.tuaw.com/2010/03/06/rumor-best-buy-sticks-core-i7-logo-on-macbook-pro-page/'; tweetmeme_source = 'tuaw';
The appearance of new MacBook Pros has been on the rumor radar for months now, including a fairly specific report that's now more than 60 days overdue [...]

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8) Found Footage: Say hello to ePad
http://www.tuaw.com/2010/03/06/found-footage-say-hello-to-epad/

Filed under: Humor, Multimedia, Cult of Mac, Odds and ends, iPad

Apple is definitely one of the world's most admired companies, but their lofty ambitions, high visibility, and easy-to-identify style also makes them ripe for parody, as in this very funny video by the UK's E4. They're boasting about a madeup device called the ePad, which will wow you with its revolutionary and magical keyboard, screen, and standard attached computer and television. Like they say, if you want to see one of their shows, you can just literally reach out and touch ... well, we won't ruin the surprise.

But it is funny. And it shows that while yes, the iPad is a cool device, anything you talk about in a "revolutionary" and "magical" way can seem like it's exactly that -- even if it is just another heavy piece of junk.TUAWFound Footage: Say hello to ePad originally appeared on The Unofficial Apple Weblog [...]

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